Encourage all Jews to use Shmurah Matza for the night of the Seder

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The first time the idea of Mivtza Matzah was heard of was in 5712 when Zalman Abelsky of Kfar Chabad arranged a Yud Alef Nissan Farbrengen, the Rebbe requested he give each participant a Matzah.

On Shabbos Parshas Hachodesh 5714, the Rebbe publicly announced for the first time, the importance of every Yid receiving Shmurah Matzah for the Sedarim. The Rebbe spoke in great detail exactly how many Mtazos and how it should be done and then went on to talk about the amazing Berachos that the Mivtza will bring.

Likkutei Sichos Chelek Alef, P 243

For years to follow the Chassidim continued to do Mivtza Matzah with a Shturem each year. In 5721, Reb Yitzchok Gansburg initiated a campaign called “Matzah For Every Student.” Thousands of school children would visit the matzah bakery in Kfar Chabad every year to experience the process of matzah baking and they would receive a Matzah to take home to their families.

The next time the Rebbe publicly discussed Mivtza matzah was on Shabbos Parshas Tazriah 5727, the Rebbe said to handout Matzos to children starting already on Parshas Hachodesh.

Sichos Kodesh (Seif Hei) | Toras Menachem

The next week on Parshas Achareimos, the Rebbe added that Matzos should be given to people close and far.

Sichos Kodesh (Seif Gimmel) | Toras Menachem

On Shabbos Parshas Vayakhel-Pekudei 5732, the Rebbe spoke very strongly about joining Mivtza Matzah however much you can, asking the Memunah to say Lechaim.

Sichos Kodesh (Seif Ches)

On Shabbos Parshas Vayikra of that year, the Rebbe spoke about beginning to prepare for Pesach already 30 days before it begins.

Sichos Kodesh (Seif Vov)

On Shabbos Pekudei 5734, the Rebbe spoke about preparing for Mivtza matzah especially on that year’s Kevius when Erev Pesach fell out on Shabbos.

Sichos Kodesh (Seif Zayin)

On Yud Alef Nissan of that year, the Rebbe spoke very strongly about Mivtza Pesach, stating that we must make sure that every last Jew receives Shmurah Matzah.

Sichos Kodesh (Seif Alef-Beis-Gimmel) | Audio

On Yud Alef Nissan 5735, the Rebbe spoke about Mivtza Matzah but added that we should also make sure to teach people about Mechiras Chametz and the Laws of Pesach.

Sichos Kodesh (Seif Vov) | Audio

On Yud Alef Nissan 5737, the Rebbe said that every person traveling should take Matzos to his destination.

Sichos Kodesh (Seif Nun) | Audio

On Yud Alef Nissan 5738, the Rebbe spoke about every Jew receiving a Matzah for Pesach - at least a Kezayis.

Sichos Kodesh (Seif Nun) | Audio | English