The Rebbe's campaign to ensure every Jew celebrates Pesach properly
"Priceless Matzos" – An Overview of the Rebbe's Chalukas Hamatzos
Pesach Impact - A roving Rabbi’s Report
Pesach Stories from Chabad.org
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Bread of poverty - Rabbi Moshe New
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This is the bread of our affliction - Rabbi Moshe New
The Seder Table Speaks: Short insights to make your Passover experience more meaningful - By Michoel Gourarie
The Haggadah in-depth - Rabbi Mendel Kaplan
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All Living Torah videos on Pesach
The first time the idea of Mivtza Matzah was heard of was in 5712 when Zalman Abelsky of Kfar Chabad arranged a Yud Alef Nissan Farbrengen, the Rebbe requested he give each participant a Matzah.
On Shabbos Parshas Hachodesh 5714, the Rebbe publicly announced for the first time, the importance of every Yid receiving Shmurah Matzah for the Sedarim. The Rebbe spoke in great detail exactly how many Mtazos and how it should be done and then went on to talk about the amazing Berachos that the Mivtza will bring.
Likkutei Sichos Chelek Alef, P 243
For years to follow the Chassidim continued to do Mivtza Matzah with a Shturem each year. In 5721, Reb Yitzchok Gansburg initiated a campaign called “Matzah For Every Student.” Thousands of school children would visit the matzah bakery in Kfar Chabad every year to experience the process of matzah baking and they would receive a Matzah to take home to their families.
The next time the Rebbe publicly discussed Mivtza matzah was on Shabbos Parshas Tazriah 5727, the Rebbe said to handout Matzos to children starting already on Parshas Hachodesh.
Sichos Kodesh (Seif Hei) | Toras Menachem
The next week on Parshas Achareimos, the Rebbe added that Matzos should be given to people close and far.
Sichos Kodesh (Seif Gimmel) | Toras Menachem
On Shabbos Parshas Vayakhel-Pekudei 5732, the Rebbe spoke very strongly about joining Mivtza Matzah however much you can, asking the Memunah to say Lechaim.
Sichos Kodesh (Seif Ches)
On Shabbos Parshas Vayikra of that year, the Rebbe spoke about beginning to prepare for Pesach already 30 days before it begins.
Sichos Kodesh (Seif Vov)
On Shabbos Pekudei 5734, the Rebbe spoke about preparing for Mivtza matzah especially on that year’s Kevius when Erev Pesach fell out on Shabbos.
Sichos Kodesh (Seif Zayin)
On Yud Alef Nissan of that year, the Rebbe spoke very strongly about Mivtza Pesach, stating that we must make sure that every last Jew receives Shmurah Matzah.
Sichos Kodesh (Seif Alef-Beis-Gimmel) | Audio
On Yud Alef Nissan 5735, the Rebbe spoke about Mivtza Matzah but added that we should also make sure to teach people about Mechiras Chametz and the Laws of Pesach.
Sichos Kodesh (Seif Vov) | Audio
On Yud Alef Nissan 5737, the Rebbe said that every person traveling should take Matzos to his destination.
Sichos Kodesh (Seif Nun) | Audio
On Yud Alef Nissan 5738, the Rebbe spoke about every Jew receiving a Matzah for Pesach - at least a Kezayis.
Sichos Kodesh (Seif Nun) | Audio | English
Printable Hagados | The Haggadah: The complete Haggadah in Hebrew and English (printable). Instructional guides and a host of Haggadah insights.
Ma Nishtanah Trainer: Learn to ask the Four Questions with this interactive tool
Educate Yourself
Kolel Menachem publications on Pesach
Encourage a C-Teener to become an ambassador to Mivtza Matzah
Join the Mitzvah Society for Mivtza Pesach
Find a Passover Seder near you
Articles to Share
What is Passover - General Overview
How to Make a Wild, Wonderful & BIG Seder By Tzvi Freeman
The Seder Plate: The ingredients and the order of placement
Short Videos to share
Why do we sell Chametz before Pesach?
MivtzaSHare.org - Purchase Matzah and handbooks for your client, coworker, or neighbor | Promo Video
Gift a Matzah to someone with Tzach
Mehadrin Shmurah Matzah from Eretz Yisroel
Purchase Matzah directly from the Bakery: Crown Heights Matzah Bakery
All Pesach Products available from Jewfadz.com
Child-friendly Mah Nishtana card from Visual-Torah
Seder Plates & Sets from Chabad.org
All products available from Chabad.org
For Shluchim: Pesach products from the ShlichusMarket - Matzah Bakery, Matzah Boxes, Pesach Crafts, Seder, Publications