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The earliest mention of Mivtza Purim by the Rebbe, as it seems, was in a letter. Igros Kodesh vol, 20 P, 176. At that point the Rebbe requested that effort be invested to ensure that the Jewish youth are educated about the Mitzvos of Mishloach Manos and Matanos La’evyonim.

The first time the Rebbe spoke about Mivtza Purim by a Farbrengen was Shabbos Parshas Vayakhel, Mevarchim Hachodesh Adar Sheni 5722. The Rebbe pointed out that mishloach manos and matanos l'evyonim are from the easiest mitzvos in the Torah to perform, but suprisingly they arent peformed as much as you would think.

Sichos Kodesh (Seif Beis) | Toras Menchem | Likkutei Sichos Chelek Beis

On Shabbos Parshas Tzfav 5725, the Shabbos after Purim, the Rebbe took a moment to praise those who put in effort towards Mivtza Purim.

Sichos Kodesh (Seif Hei) | Toras Menachem

On Shabbos Parshas Vayikra 5733, the Rebbe encouraged the Chassidim to join Mivtza Purim after there was some sort of “Chalishus.”

Sichos Kodesh (End of Seif Ches)

The following week on Purim the Rebbe tokk the time to thank all those who went out on Mivtza Purim.

Sichos Kodesh (Seif yud) | Audio

The following year on Shabbos Parshas Mishpatim, Mevorchim Hachodesh Adar 5734, the Rebbe spoke about Mivtza Purim and encouraged the Chassidim to begin preparing.

Sichos Kodesh (Sof Seif Hei)

The following year on Shabbos Parshas Mishpatim, Mevorchim Hachodesh Adar 5735, the Rebbe spoke about the Hachanah for Mivtza Purim adding the ideas of Mailin B’kodesh.

Sichos Kodesh (Seif Hei)

On Rosh Chodesh Adar the Rebbe spoke about the Shturem in Mivtza Purim adding that it is not only for Lubavitchers nd everyone should join the efforts. Later in the Farbrengen the Rebbe said that this is the entire porpuse of the Farbrengen.

Sichos Kodesh (Seif Beis)

On Shabbos Parshas Vayakhel 5736, the Rebbe said that we have to make a Hachlota in regards to Mivtza Purim as if its already done, and the Rebbe mentioned that we already know from previous years that preparation must already begin by Shabbos Mevarchim.

Sichos Kodesh (Seif Hei)

On Rosh Chodesh Adar, the Rebbe continued on this theme that preparation is vital to the success of Mivtza Purim, the Rebbe specified Mivtza Purim in corectional facilities, stating that mioney should be brought to the prison becaue it is the only Mitzvah that they cant do, the Rebbe suggestded that it be explained to the Memunah that the money will not stay in the prison.

Sichos Kodesh (Seif Daled)

On Purim of that year the Rebbe spoke at great length about Mivtza Purim, saying over a story of Mivtzoim in Israel in detail.

Sichos Kodesh (Seif Gimmel - Daled) | Audio

On Tes-Vov Shevat 5737, the Rebbe spoke about preparing for Purim already 30 days before Purim.

Sichos Kodesh (Seif Tes Vov) | Audio

On Motzei Shabbos Parshas vayakhel 5738 the Rebbe spoke about already making preparations, that already on Parshas Shekalim you should discuss Mivtza Purim. The Rebbe as well stressed the importance of reaching people who dont know about Purim.

Sichos Kodesh (Seif Yud gimmel) | Audio

On Shabbos Parshas Mishpatim 5739, the Rebbe spoke about Hilchos Hachag - 30 days before and about making a Shturem in the Mivtzoim.

Sichos Kodesh (Seif Nun Ches) | Audio | English

On Tainis Esther 5740, the Rebbe gave specific instructions to Mivtzoim in Eretz Yisroel.

Sichos Kodesh (Seif Yud Daled) | Audio