The following is a collection of resources on the general idea of Mivtzoim. If you would like to read/watch, learn about or find practical resources for any specific Mivtza please click on the links below to bring you to your desired section:

The 10 Mivtzoim | Seasonal Mivtzoim | Other Mivtoim & Takanos | Shlichus

The Ten Mivtzoim Overviews

"Ten Points of Light" - General Overview of the Rebbe's Ten Mivtzoim

The Rebbe's 10-Point Mitzvah Campaign for Jewish Awareness and Observance

Concept of the Ten Mivtzoim

Ten Portals to Higher Living - The Rebbe's 10-point mitzvah campaign By Tzvi Freeman

The Myth of Chabad Outreach By Tzvi Freeman

Epilogue - The Ten Mitzvah Campaigns By Nissan Dovid Dubov

Obama Asks Chabad: Advice and tips - By Tzvi Freeman


Eight Facts About Mivtzoim

Ksav Yad - You do mivtzoim, but what about learning?

‘10 POINTS OF LIGHT’ – the Lights of Moshiach

The Lubavitchers believe it takes only a little stoking to ignite the spark of religion in every Jew - NYT

Chabad mitzvah campaigns From Wikipedia

Mivtza Tanks

"Are you a Tankist" – The story of the Mitzva Tanks

The Mitzva Tanks Revolution – Yoman from Tammuz 5734

Tankisten Under Attack – Yoman from 10 - 15 Shevat 5735

Pictures - Dollars to the Tankisten

1974: The Mitzvah Tank -

Mitzvah Tanks: Judaism in the Public Square 1974 - By Eli Rubin

Mobilizing the Mitzvah Tanks: The Untold Story of the ‘Are You Jewish?’ Guys

The Rebbe’s Mitzvah Campaigns - Ten mitzvahs to jumpstart your Judaism By Rabbi Mendel Kaplan

How to Live a Higher Life - The Rebbe's Special Mitzvah Campaign By Shifra Sharfstein

The Mivtzoim Era (5733-5735) Panel - Includes Historical Photos and Documents

3 Tammuz Commemoration - Rabbi Nissan Dubov: reflecting upon his calling to illuminate ourselves and our surroundings with the light of mitzvahs

All Living Torah Videos on Mivtza Tanks


Ten Mitzvah Campaigns - 18 Tishrei 5741

The Common Thread

My Encounter

Different Strokes for Different Folks - Rabbi Raphael Aron

Judaism on the Go - Moshe Kagan

The Rebbe began discussing the idea of Hafatzos Hayahadus From the very first days of Dor Hashvi’i, as it is well-known, the Rebbe already laid out the mission statement of this generation by the historic Farbrengen of Yud Shevat 5711.

We find all throughout Toras Menachem from 5710 before the Rebbe officially accepted the Nesius, that the Rebbe would Farbren about being Mekarev a friend, often making Chasidim take Hachlatos to do so. Most notably, Simchas Torah (English) and Yud Tes Kislev Seif 22 (English) of 5711.

The first time the Rebbe spoke about a specific Mivtza was over Sukkos 5714/1953 (Audio), the Rebbe encouraged Chassidim to offer Yidden the opportunity to shake the Lulav and Esrog. Many Chassidim did go on Mivtzoim that Sukkos as is evident from a Duch which the Chassidim presented the Rebbe after Yom Tov

Throughout the years the Rebbe narrowed it down to 10 “main” Mitzvos for beginners, which is now known as the 10 Mivtzoim.

The Mivtzoim came gradually, the first one - Tefillin, was launched in the fall of 5727/1966. The Rebbe launched this particular Mivtza in connection with the events happening in Israel at the time, promising that Tefillin will be of special merit for the safety and security of Israel.

The second - Mivtza Torah, was launched in the winter of 5731/1971, and the rest was launched over the years of 5734-5735/1974-1975, besides for Mivtza Ahavas Yisroel and Chinuch which was launched in 5736/1976.

From when the Mivtzoim began to come out, the Rebbe mentioned the Mivtzoim, especially the most recent one, at all the Farbrengens. Sometimes it would only be a quick mention and other times the Rebbe would speak about it at great length.

Therefore we cannot link every Sicha here but you are welcome to visit our pages on the 10 Mivtzoim where you will find most of the Sichos pertaining to that Mivtza.

However, we will link below a collection of Sichos where the Rebbe discussed all or part of the 10 Mivtzoim and its general idea.

Coming Soon...

View All Mivtzoim Products from | Shlichus Market | ShluchimServices

Mivtzoim Brochure Series from the Shluchimm office PDF’s

Videos To Share

10 Mitzvahs to Do Now! - C-Teen

Ten absurdly simple way to live higher - Tzvi Freeman

The Rebbe’s Mivtzoim: Volume One, Volume Two