Mivtza Purim – The Rebbe's extraordinary attention

"Mivtza Purim" – Spreading the light and joy

Purim Behind Bars: Megillah for Thousands in New York Prisons

"In the King’s Court" – A complete overview of Purim with the Rebbe


"A Daring Shlichus" – A story told by the Rebbe on Purim 5736

Purim Stories from


JLI Torah Studies - Purim - Rabbi Dov Stein

How the Megillah became part of the bible - Rabbi Moshe New

Purim: gifts for the poor - Rabbi Moshe New

An overview on Purim - Rabbi Mendel Kaplan

Giving Charity on Purim - Rabbi Raskin

Purim party packages - Rabbi Mendel Kaplan

Living Torah.png

Purim with the Rebbe - a unique presentation

For all Living Torah videos on Purim click here

Mivtza Launch.png

The earliest mention of Mivtza Purim by the Rebbe, as it seems, was in a letter. Igros Kodesh vol, 20 P, 176. At that point the Rebbe requested that effort be invested to ensure that the Jewish youth are educated about the Mitzvos of Mishloach Manos and Matanos La’evyonim.

The first time the Rebbe spoke about Mivtza Purim by a Farbrengen was Shabbos Parshas Vayakhel, Mevarchim Hachodesh Adar Sheni 5722. The Rebbe pointed out that mishloach manos and matanos l'evyonim are from the easiest mitzvos in the Torah to perform, but suprisingly they arent peformed as much as you would think.

Sichos Kodesh (Seif Beis) | Toras Menchem | Likkutei Sichos Chelek Beis

On Shabbos Parshas Tzfav 5725, the Shabbos after Purim, the Rebbe took a moment to praise those who put in effort towards Mivtza Purim.

Sichos Kodesh (Seif Hei) | Toras Menachem

On Shabbos Parshas Vayikra 5733, the Rebbe encouraged the Chassidim to join Mivtza Purim after there was some sort of “Chalishus.”

Sichos Kodesh (End of Seif Ches)

The following week on Purim the Rebbe tokk the time to thank all those who went out on Mivtza Purim.

Sichos Kodesh (Seif yud) | Audio

The following year on Shabbos Parshas Mishpatim, Mevorchim Hachodesh Adar 5734, the Rebbe spoke about Mivtza Purim and encouraged the Chassidim to begin preparing. 

Sichos Kodesh (Sof Seif Hei)

The following year on Shabbos Parshas Mishpatim, Mevorchim Hachodesh Adar 5735, the Rebbe spoke about the Hachanah for Mivtza Purim adding the ideas of Mailin B’kodesh.

Sichos Kodesh (Seif Hei)

On Rosh Chodesh Adar the Rebbe spoke about the Shturem in Mivtza Purim adding that it is not only for Lubavitchers nd everyone should join the efforts. Later in the Farbrengen the Rebbe said that this is the entire porpuse of the Farbrengen.

Sichos Kodesh (Seif Beis)

On Shabbos Parshas Vayakhel 5736, the Rebbe said that we have to make a Hachlota in regards to Mivtza Purim as if its already done, and the Rebbe mentioned that we already know from previous years that preparation must already begin by Shabbos Mevarchim.

Sichos Kodesh (Seif Hei)

On Rosh Chodesh Adar, the Rebbe continued on this theme that preparation is vital to the success of Mivtza Purim, the Rebbe specified Mivtza Purim in corectional facilities, stating that mioney should be brought to the prison becaue it is the only Mitzvah that they cant do, the Rebbe suggestded that it be explained to the Memunah that the money will not stay in the prison.

Sichos Kodesh (Seif Daled)

On Purim of that year the Rebbe spoke at great length about Mivtza Purim, saying over a story of Mivtzoim in Israel in detail.

Sichos Kodesh (Seif Gimmel - Daled) | Audio

On Tes-Vov Shevat 5737, the Rebbe spoke about preparing for Purim already 30 days before Purim. 

Sichos Kodesh (Seif Tes Vov) | Audio

On Motzei Shabbos Parshas vayakhel 5738 the Rebbe spoke about already making preparations, that already on Parshas Shekalim you should discuss Mivtza Purim. The Rebbe as well stressed the importance of reaching people who dont know about Purim.

Sichos Kodesh (Seif Yud gimmel) | Audio

On Shabbos Parshas Mishpatim 5739, the Rebbe spoke about Hilchos Hachag - 30 days before and about making a Shturem in the Mivtzoim.

Sichos Kodesh (Seif Nun Ches) | Audio | English

On Tainis Esther 5740, the Rebbe gave specific instructions to Mivtzoim in Eretz Yisroel.

Sichos Kodesh (Seif Yud Daled) | Audio


The Four Mitzvos of Purim

  1. The Reading of the Megillah

  2. Feasting on Purim

  3. Gifts for the poor

  4. Mishloach Manos

Educate yourself on Mivtza Purim

Mivtza Purim in Halacha

Ask the Rov: All Halachos on Purim (Q&A)

The complete Story of Purim

Can Megilah be read early on Leil purim (if that’s the only way to have these people hear Megilah)?

I am an Avel r”l, And I run a campus Chabad House. Am I allowed to have music playing during our Purim celebrations?

Megillah Resources

Blessings for the Reading

Laws and Customs for Megillah reading

Printable Megillah in English and Hebrew

The Megillah in English

A summary on Megillah

Megillah with in-depth commentary

Megillah reading trainor


Find Purim events around the world!

Articles to Share on Purim (Basics & Guides of Purim)

The complete Story of Purim

Purim Basics: How-to guide to take you through the holiday of Purim and its exciting customs and traditions. -

How to celebrate Purim

What to expect at a Purim celebration

Short Videos to share

When g-d laughed - JLI

The secret to Jewish survival JLI

Endless love - JLI

How to celebrate Purim in 4 easy steps

The festival of joy

links to purchase.png

All Purim Products available from 

Purim Cards from Visual-Torah | Demo Video

Purim Graggers - 21 options from

Purim Kits from

Megilla Scrolls and cases: | Hasofer - Moshe Klein | Oraita | Machon Stam | Merkaz Stam | Hamafitz Stam Center

Click here to see all Purim products from

For Shluchim: All your Purim needs from the Shlichus Market - Meguillahs, Pre-packed Mishloach Manos, Packaging, Graggers and more!

Books to purchase.png

71 Purim Books from

English & Hebrew books from on Purim